The impact of COVID-19 on how we eat

An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.

As the coronavirus pandemic has progressed the way people think about food has changed. When there was less certainty, we saw consumers respond accordingly – looking for food immunity boosters and panic buying ‘essentials’. As time has gone on, a new normal has come about with more snacking (heightening the ‘clean eating’ vs. indulgence trends) and using food as a connection point with life ‘how it used to be.’ Most recently, we’ve seen the rise of the home chef, as there are fewer other options and people take the plunge with more and more challenging recipes.

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