Markenpositionierung


Marken Veröffentlichung

How to drive sustainable brand growth?

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
Marken Veröffentlichung

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
Brand Positioning Veröffentlichung

Should Brands Try to Change the World?

As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course