Social Intelligence

A run-through of the what, why, and how of unknown unknowns in social intelligence.

A run-through of the what, why, and how of unknown unknowns in social intelligence.

Come and join us for our next Ipsos to see business cases on how we helped our clients to improve their targeting and therefore activate their digital audiences.

Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.

We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?

This fifth edition of our Signals digest continues to bring together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker.

With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.