Impact on Advertising During COVID-19 Outbreak in MENA

Since the COVID-19 pandemic hit the MENA region, drastic changes took over the media advertising industry.

The consumption of media is evolving during these times and with it, brings unusual behaviors from the end consumers and therefore advertisers in the execution of their campaigns across all media in MENA. Budgets are reduced and unexpected shifts in media expenditure are perceived.

The main aim of this report is to cover the visible changes in the advertising industry in MENA region during the outbreak of COVID-19. Some of the covered points are:

  • Shift from Radio, Print, Outdoor to TV & Digital
  • Weekly trend comparison of 2019 vs 2020 data
  • Overview & insights of each media type
  • Effect of COVID-19 on different advertising industries

The report pertains to data collected from 6 different types of media TV, Radio, Outdoor, Cinema, Print and Digital, identifying valuable ad spaces across 11 markets in the MENA region.

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