Television


Advertising Survey

MENA Advertising Expenditure Dissected

Written By Elie Aoun, CEO, Ipsos Media Cluster in MENA, for ArabAd Magazine.

The Rise of Linear TV Amid COVID-19 Outbreak in UAE

Since the COVID-19 pandemic has hit the MENA region, many people had to alter and adapt their lifestyle accordingly. With that, people's viewing habits and overall media consumption have also witnessed a massive shift within this period of self-isolation and quarantine.
Holidays Survey

New Year's Eve: Staying in is the new going out

According to a new Ipsos poll, conducted on behalf of Netflix, 77% of parents are planning to stay in.