Statex Digital 2.0
ADEX is pleased to announce the launch of Statex Digital 2.0, the next-generation release of its flagship digital advertising intelligence platform for the Middle East and Africa. Scheduled to go live in Q4 2025, this upgrade reflects ADEX’s commitment to delivering future-ready media intelligence that combines scale, precision, and automation for advertisers, agencies, and brands. Building on its established presence across UAE, KSA, Kuwait, Qatar, Jordan, Lebanon, Egypt, Morocco, and Kenya, the platform now extends coverage to Oman, Bahrain, and the wider GCC.
This makes Statex Digital 2.0 the most comprehensive digital ad monitoring solution in MEA.
What’s new in Statex Digital 2.0
- Expanded coverage: more markets, more ad environments, and additional formats across display, video, and social
- Refined methodologies: updated estimation models that strengthen consistency and reinforce confidence in campaign measurement
- End-to-end automation: AI-powered workflows spanning data collection, processing, validation, and reporting, ensuring reliability at scale
- Advanced analytics interface: enriched datasets, interactive dashboards, and new reporting features for faster, more actionable insights
Extending intelligence beyond ad monitoring
Statex Digital 2.0 is designed as a modular ecosystem. Alongside ad tracking, it integrates the Influencer Brand Tracking module, which applies AI-driven image and text recognition to detect brand exposures and collaborations across leading social platforms. This allows advertisers to unify campaign monitoring with influencer activity, delivering a single view of digital presence. Additional modules are already under development, including retail and commerce-focused solutions, expanding the platform’s ability to capture and interpret the full spectrum of digital media touchpoints.
The future of digital ad intelligence
With Statex Digital 2.0, ADEX is establishing a new benchmark for advertising measurement in MEA while laying the groundwork for the next generation of global media intelligence. By combining expanded coverage, validated methodologies, and fully automated workflows, the platform equips brands and agencies with the tools to optimize performance, anticipate trends, and make confident decisions in a fast-evolving digital ecosystem.
For more information, please contact Charmaine Suarez: [email protected]
