Flair Qatar 2026 | Rooted In Heritage, Reaching For Tomorrow: Qatar’s Transformative Journey
In just a few decades, Qatar has evolved into a global force in business, culture, technology, sport, and diplomacy. Yet beneath the skyline, the investments, and the ambitions lies a deeper story: a society navigating some of the defining questions of our time.
How do you modernize without losing your identity?
How do you pursue growth while safeguarding future generations?
How do you embrace artificial intelligence, sustainability, and global influence while remaining anchored in heritage and values?
The first edition of Ipsos Flair Qatar explores a nation at a pivotal moment. As Qatar accelerates toward its National Vision 2030, its people are demonstrating something remarkable: optimism without complacency, confidence without denial, and ambition tempered by realism.
From economic expectations and environmental responsibility to AI, trust, wellbeing, and societal change, this report reveals the mindset shaping Qatar's next chapter.
This is not a story about where Qatar has been.
It is a story about where Qatar is going, and how it intends to get there.
Download the full report to discover:
Why 92% of people in Qatar are optimistic about the future How residents view economic growth, investment, and tourism
The country's evolving relationship with sustainability and climate action
What people really think about AI, jobs, privacy, and trust
The societal forces shaping Qatar's final sprint toward 2030
