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Bringing the patient voice to the fore
Using social data to understand how to bring more empathy into the HCP-patient relationship in changing healthcare environments
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The Anatomy of MENA 2020 Ad Spend
Elie Aoun, CEO Ipsos Media Middle East & Africa discusses MENA 2020 ad spend.
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Ipsos Omnibus is now available on the Ipsos.Digital Platform
A fast, cost-effective, reliable solution available in DIY or DIY assisted mode
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Ipsos Update - May 2021
Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.
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[WEBINAR 27/5] Turning a Myriad of Data into Actionable Insights
At Ipsos, one of our core beliefs is that an abundance of data and information does not lead to an abundance of insight. And today, so much data is being generated every day that it has led social experts to argue that we live in an age of infobesity. On this webinar our dedicated curators at Ipsos show you how we navigate and utilize these existing and disparate data points to do what we love most: giving value to you, our clients.
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Global public backs COVID-19 vaccine passports for international travel
Survey finds mixed views about mandating vaccine certificates for everyday activities
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What are the Purchase Drivers in MENA Motivated by Sustainability?
Sustainable fashion and investments are the top two trending topics on sustainability for UAE audiences.
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Earth day 2021: globally people wonder what's the plan to tackle climate change
A new global study by Ipsos, conducted online among adults across 30 markets between February 19 and March 5, 2021 shows that a Global Market Average of only 31% agree their government has a clear plan in place for how government, businesses and people themselves are going to work together to tackle climate change. A third, 34%, disagree.