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IPSOS THOUGHT PIECE - RAMADAN 2026
The 60-day shopping season brands need to plan for. A co-authored perspective by Ipsos & TikTok for Business.
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Ramadan 2026 in Egypt: The Series Driving Engagement in the First Week on TV and Streaming Platforms
Beyond the hype: which Ramadan 2026 series are truly capturing Egyptian audiences?
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Ipsos Thought Piece - The Future of Travel Decision Making
Explore the insights shaping tomorrow’s travelers
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2026 Ramadan Consumption Report
Brands invest millions in Ramadan campaigns yet see muted returns, this joint ArabyAds and Ipsos report reveals why consumer behavior fundamentally shifts during the Holy Month.
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The 2026 Ramadan Handbook – UAE Edition
Unlock deep insights into the Ramadan season with our 2026 Handbook. From identifying shopping trends to profiling five key consumer personas, this report highlights attitudes towards brand communication and reveals which 10 brands currently stand out in the Ramadan landscape from a consumer perspective.
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KSA Primary Consumer Sentiment Index - January 2026
Consumer sentiment index in Saudi Arabia stands at 72.2
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Spotlight*KSA: Views On Leisure & Entertainment
Leisure in Saudi Arabia is defined by frequent engagement, practical choices, and a strong appetite for discovery.
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Predictions 2026 – UAE Edition
What do people in the UAE expect 2026 to bring? Our latest report reveals insights into various aspects, including personal, economic, societal, and technological predictions.
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Ipsos Global Trends - MENA Edition
How have global attitudes evolved over the past decade, and what does it mean for the MENA region?
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Bridging The Sustainability Gap: Boosting Green Consumption Habits In The UAE & KSA
Exploring Sustainability Readiness in UAE and KSA: Practical Insights for a Greener Future