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Most Influential Brands in Saudi Arabia – 2024
Ipsos' Most Influential Brands Survey for Saudi Arabia shows an online content brand in the lead, with 4 local brands making the top 10.
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Most Influential Brands in Egypt - 2020
Ipsos' Most Influential Brands Survey for Egypt shows technology and digital brands in the lead, with 1 local brand making the top 10.
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The Future of Mobility - Autonomous, electric and shared
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
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Will agile methods save management from its existential crisis?
A survey conducted by Ipsos and the Boston Consulting Group (BCG) in five major countries (China, France, Germany, United-Kingdom and USA) reveals a genuine distress amongst the managing population and a general aspiration from both managers and their teams for a new model.
Benchmarking & In-Market
Measuring up to customers’ expectations and vehicle ownership position.
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
Early Stage
How to make future vehicle and mobility concepts successful.
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Virtual Reality: Hype or the Future?
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?