Most Influential Brands in Egypt - 2020

Ipsos' Most Influential Brands Survey for Egypt shows technology and digital brands in the lead, with 1 local brand making the top 10.

Ipsos has announced the results of its “Most Influential Brands” survey, conducted for the first time in Egypt. The ‘Most Influential Brands Survey’ is a global Ipsos initiative, covering 14 markets and close to 800 brands worldwide this year. In Egypt, 120 national, regional, and global brands were included and their impact on Egyptian consumers was evaluated. The selected brands were studied in-depth based on a number of dimensions that include “Trustworthiness”, “Leadership”, “Presence”, “Leading Edge”, and this year, the impact of “COVID-19”, in addition to the key variables that make up the “Influence index”.

The survey included brands across a wide range of sectors and industries, including, but not limited to Financial Services, Telecommunications, Retail, Food & Beverage, Automotive, Technology, and Fashion, among others.

Top 10 Influential Brands in Egypt:

  1. Google
  2. Facebook
  3. WhatsApp
  4. Youtube
  5. Nescafe'
  6. Samsung
  7. Jumia
  8. Vodafone
  9. Telecom Egypt
  10. Souq - An Amazon company

Top 10 Local Brands:

  1. Telecom Egypt
  2. Fawry
  3. El Araby
  4. National Bank of Egypt
  5. Cottonil
  6. Venus
  7. Chipsy
  8. Tornado
  9. Banque Misr
  10. Aman