Spotlight*UAE – The 2024 Ramadan Handbook
The 2024 Ramadan Handbook delves into behaviors, shopping trends, and attitudes towards ads, and presents five unique personas illustrating the diverse experiences of the holy month.
The report reveals that 6 in 10 individuals in UAE depend on online sources to obtain information about brands, where social media platforms take the lead amongst the different sources. The “Content Explorer” (32%) makes up the largest Ramadan persona in the UAE. People who fit this persona are digital enthusiasts who engage deeply with Ramadan-related programs and content on social media.
Click below for the full UAE and MENA reports.
