Social Media

The 2024 Ramadan Handbook delves into behaviors, shopping trends, and attitudes towards ads, and presents five unique personas illustrating the diverse experiences of the holy month.

Authenticity and inclusivity are key ingredients for brands to succeed.

What does Black Friday mean for shoppers?

Here’s a quick and easy to use planning tool to help you make informed decisions.

The impact of customer emotions on brands.

Customer experiences across the e-commerce journey in GCC.

Which sponsoring brands are on top when it comes to earned social media value?

With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.

Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.