Social Media

lantern UAE Ramadan
Society Survey

Spotlight*UAE – The 2024 Ramadan Handbook

The 2024 Ramadan Handbook delves into behaviors, shopping trends, and attitudes towards ads, and presents five unique personas illustrating the diverse experiences of the holy month.
Social Media Survey

Ramadan Shines Brighter on TikTok

Authenticity and inclusivity are key ingredients for brands to succeed.
black friday
Consumers Survey

Unleashing the Holiday Shopping Fever on TikTok: Kickstart your Holidays with the Black Friday Sale

What does Black Friday mean for shoppers?
Planner World Cup
Social Listening Publication

Planning marketing activations for the World Cup?

Here’s a quick and easy to use planning tool to help you make informed decisions.
coca cola ronaldo
Social Listening Survey

Why is customer emotion data so important right now?

The impact of customer emotions on brands.
Shopping online in GCC
E-Commerce Survey

Ipsos Social Talks: Shopping Online During the Pandemic

Customer experiences across the e-commerce journey in GCC.
Tokyo 2020 coronavirus
Social Listening Survey

Are Mega Events Still Delivering ROI for Brands?

Which sponsoring brands are on top when it comes to earned social media value?
Social media discussions of COVID-19 | Ipsos | Synthesio
Social Media Survey

A rapidly changing landscape: Social media discussions of COVID-19

With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.
Ipsos to replace Comscore as UKOM audience measurement supplier
Media Survey

Ipsos named as UKOM research supplier from 2021

Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.
Social intelligence and text analytics | healthcare | patient voice | Ipsos | Synthesio
Social Listening Publication

Uncover the power of the patient voice: Healthcare-focused Social Intelligence & Text Analytics

The rich wealth of unstructured and unrequested data on social media offers critical input to your brand’s story. Ipsos’ healthcare-focused Social Intelligence & Text Analytics offering, powered by Synthesio’s leading technology, unlocks the opportunities within unstructured data, bringing you unparalleled insights into authentic patient experiences and perceptions.
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