Shopper

IPSOS THOUGHT PIECE - RAMADAN 2026
Shopper Survey

IPSOS THOUGHT PIECE - RAMADAN 2026

The 60-day shopping season brands need to plan for. A co-authored perspective by Ipsos & TikTok for Business.
new omnichannel world is changing shopper behaviour | Ipsos
Omnichannel Publication

Beyond price promotions

A new approach to Point of Sales activation
E-Commerce Unboxed
E-Commerce Survey

Ipsos in MENA Launches Syndicated E-Commerce Study

A new study looking at online shopping behaviors in KSA, UAE, and Egypt.
Black Friday | Ipsos
Customer Relationship Publication

Black Friday: Shifting its Centre of Gravity

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
The Evolution of Shopper Behaviour
Consumer Behaviour Publication

The Evolution of Shopper Behaviour

Brands need to connect with shoppers in the moments that matter most.
10 - 13 of 13 items