Brands invest millions in Ramadan campaigns yet see muted returns, this joint ArabyAds and Ipsos report reveals why consumer behavior fundamentally shifts during the Holy Month.
The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.
Results of the fourth quarter of 2024 Consumer Sentiment report released by Ipsos, reveal that the Iraq Consumer Sentiment Index (ICSI) stands at 58.5.
Pre-Black Friday buzz, irresistible deals, and social media discoveries led shoppers in Saudi Arabia to spend beyond their plans, with online platforms dominating. Key insights reveal what brands need to win the post-event market.
Despite the rising costs, travelers in Qatar continue to embrace independent travel and adventurous exploration, with staycations offering a popular and affordable alternative.
