Ipsos Essentials

Register for this Webinar

Ipsos are committed to ensure our clients continue to have the right information to understand how the consumer behaviour is changing.

Since February, we have tracked consumer sentiment by interviewing more than 300,000 people in 16 countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Africa, South Korea, Spain, United Kingdom and USA.

In order to understand what consumers regard as essentials, treats, postponables or expendables, we have also incorporated, since May, a deep-dive into 64 categories.

Our next session is on September 9th, at 5:30 – 6:00 pm (Australian Eastern), will feature:

  1. Ipsos Essentials:the latest analysis on emerging consumer behaviours around the world and the likely implications for brands
  2. Covid Watch: our digital ethnography project has followed households’ personal journeys through the pandemic and it’s financial aftermath. We share the human stories that show how our lives are changing

Whether you’re interested in understanding the global trends or for a specific country, we make sure our clients get access to the right information. We do hope you will be able to join us.

Please register for our session using the link above. After registering you will receive a confirmation email containing information about joining the Webinar.

Speakers :

  • Chris Murphy, President, Brand & Market Strategy, Ipsos

  • Oliver Sweet, Head of Ethnography, Ipsos