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Public divided on franking credits proposal
The Labor Party’s lead over the Coalition has narrowed in the February 2019 Ipsos Poll.
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High levels of concern about ageing paints a negative picture for later life – Ipsos study
Ipsos’ exclusive study, conducted in partnership with the Centre for Ageing Better, a UK-based charity funded by an endowment from The National Lottery Community Fund, shows the negativity felt by the online public across 30 countries about ageing, and how they are preparing for later life.
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Australians view tourism as a double-edged sword
A new survey conducted by the World Tourism Organization (UNWTO) and Ipsos reveals that tourism is seen as a double-edged sword. For example, 52% globally (72% in Australia) think tourism generates wealth and income, while 46% (52% in Australia) believe it creates overcrowding.
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Voters divided on Labor's tax proposals
The Labor Party’s lead over the Coalition has increased in the December 2018 Fairfax Ipsos Poll.
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2018 in review
Here’s our take on some of the key themes that emerged in 2018 and a glimpse into what 2019 may hold.
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Our misperceptions about crime and violence, sex, climate change, the economy and other key issues
Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
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Crime, sex, immigration and climate change – how Australians get it wrong
Ipsos’ latest ‘Perils of Perception’ study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
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Australians uncertain about their future food
A new Ipsos survey of 29 countries looking at current food habits and future perceptions, reveals that half believe the cost of the food they eat will get worse and three in ten believe the environmental impact of the food they eat will get worse.
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The Ipsos Financial Circumstances and Commitments report
Conducted annually since 2018, the Ipsos Financial Circumstances and Commitments report is a cross generational look at Australians’ standard of living, future financial circumstances and propensity to be late in meeting their various financial obligations.
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Cognitive Battlefield Part II: A framework for packaging information
Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.