Sally Braidwood, Director of the Ipsos Global Reputation Centre in Australia and New Zealand, talks reputation and how to leverage yours to unlock value.
Australia’s economy is in transition. The nation is actively trying to set course for an economy where the relative GDP footprint earned from being the world’s quarry is smaller, replaced all manner of services, knowledge and experiences; mostly exported into emerging Asian countries. We are plotting a plan to be less brawn, more brains. Less soil, more skills.
Dave Elliott, Public Sector Communications Unit lead in Australia and head of Ipsos Public Affairs NSW, discusses the PSCU and all things campaign evaluation.
