Insights Hub

All content

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  Shopper Publication

  Black Friday 2020: Time to breathe new life into the long-standing retail event

  Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.

  19.11.20
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  Consumer Confidence Index Survey

  Consumer confidence falling throughout Europe

  Global gains in consumer sentiment level off as coronavirus surges again.

  18.11.20
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  Corona virus Survey

  Tetra Pak launches 2020 Index based on Ipsos global study

  New study reveals food safety-environment dilemma fostered by COVID-19 pandemic.

  17.11.20
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  Ipsos Update Publication

  Ipsos Update - November 2020

  This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.

  02.11.20
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  Consumers Publication

  Staying afloat during a crisis

  How consumers and brands are surviving the ‘no normal’.

  26.10.20
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  Consumers Survey

  Global consumer sentiment still reviving slowly

  More countries show gains than losses in economic confidence, but none has recovered to pre-pandemic levels – except China.

  19.10.20
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  Employment Survey

  Job loss is a concern for half of workers across the world

  Job insecurity and ability to the learn essential new skills on the job vary widely across countries.

  19.10.20
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  Market Research Survey

  Ipsos introduces the Question Library, a solution to help clients build better questionnaires

  By combining cutting-edge research expertise and AI technology, Ipsos fast-tracks smart questionnaire creation. The solution is now available in Ipsos.Digital, a DIY research tool offering clients fast, simplified access to global research capabilities and insights.

  19.10.20
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  Communication Survey

  European 5G survey: Europeans are positive, but disinformation looms and citizens call for action

  Almost all Europeans have heard about 5G, however only 1 out of 4 Europeans claim to have a good understanding about 5G.

  16.10.20
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  Consumption Survey

  World Luxury Tracking: Between new constraints & new expectations

  Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.

  15.10.20
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  Media Publication

  Trust misplaced?

  A report on the future of trust in media.

  14.10.20
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  Media Survey

  Global majority seeks trustworthy news but may be vulnerable to disinformation

  Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.

  14.10.20