Artificial Intelligence (AI)

Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

How do synthetic respondents fall short of capturing the human experience?

Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Humanizing AI to Spark Creativity and Brand Success.

Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.

Shattering the Stage Gates with Generative AI.

Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.