Advertising

Ipsos Update July 2021
Society Publication

Ipsos Update – July 2021

Discover new global studies on attitudes to refugees, LGBT+ equality, culture wars and sustainable development. Also explore our latest white papers. including a spotlight on Indonesian society.
Creative Excellence new video sparks Creativity
Business Publication

Ipsos Creative Excellence new video sparks Creativity

Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.
Last Impressions Also Count
Neurosciences Publication

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
Ipsos | "Moodvertising" During the World Cup
Advertising Publication

"Moodvertising" During the World Cup - second half

Don’t just participate, go all the way!
“Moodvertising” during the World Cup
Advertising Publication

“Moodvertising” during the World Cup

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
Viewability Matters
Advertising Publication

Viewability Matters

What advertisers need to know about advertising viewability.
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