Advertising

What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.

This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?

The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.

Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.

Don’t just participate, go all the way!

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?

What advertisers need to know about advertising viewability.