Market Research

Navigating the complex realm of statistical utility for synthetic boosts.

Exploring AI moderation and when to use it

A look back at the highlights from Ipsos experts at the ESOMAR Congress.

In today’s swiftly evolving field of market research, Ipsos is thrilled to announce the advent of another industry gamechanger, Ipsos PersonaBot. The promise is simple, yet impressive: what if you and by extension everybody in your company could talk to your consumer segments, 24/7 ?

Gender classification in international research.

A path to brand success.

Bright sparks and bold ideas.

In this white paper we explore how generative AI can be used within qualitative research.

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.