Media


Media Publication

Be bold, be creative, do research!

How early communication research enables marketers to make more creative, bolder advertising…faster.

Media Publication

Ipsos Update - January 2019

The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.
Media Publication

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
Healthcare Publication

Ipsos Update - November 2018

November’s edition of Ipsos Update includes two new editions of Flair on Brazil and Russia, our latest white paper on the future of mobility, features on healthcare and the media consumption of business executives, alongside the latest ‘nation brand’ rankings.
Healthcare Survey

What Worries the World - September 2018

New global poll finds four concerns top the world’s worry list: Unemployment, poverty/social inequality, crime/violence and financial/political corruption.
Media Survey

Fake News, Filter Bubbles and Post-Truth are Other People’s Problems…

A major new Ipsos study of over 19,000 people in 27 countries, and part of our long-running series on misperceptions of key social realities – The Perils of Perception – highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves. But the majority also say they regularly see fake news, and nearly half say they’ve believed a fake story before finding out it’s fake.
Audience Measurement Publication

MediaCell

MediaCell is a versatile solution with a number of potential applications.