Media


Advertising Publication

From Noise to Noteworthy

Winning the battle for memorable attention in advertising.
Media Event

Ipsos @ Cannes 2025

Join Ipsos at the Ipsos x RTL AdAlliance Beach!
Social Media Publication

Decoding Misinformation: Why we fall for fake news

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
Advertising Publication

Unlocking the creative potential of out-of-home advertising

Thinking outside of the billboard.
Media Survey

Elections & social media: the battle against disinformation and trust issues

The reliability of online information being crucial during elections, UNESCO and Ipsos decided to conduct a survey in 16 countries where general elections will be held in 2024, and pose questions specific to this context: do people feel that disinformation have already had an impact on political life in their country? Are they concerned that disinformation will impact the next campaign?

Data Dive: Fake news in the age of AI

People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.
Sports Survey

More than half of adults across 34 countries plan to watch the 2022 FIFA World Cup

Brazil and Germany are most widely expected to be the tournament’s finalists
Media Survey

The shifting needs of global mobile gamers in 2022

A new report from Ipsos and Google that shares how game developers can respond to these changes in order to achieve stronger gamer immersion, by refocusing on what truly matters to gamers, especially during this time of ‘new life’ adjustment.
Ipsos Update Publication

Ipsos Update – August 2022

With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.