Media


Media Survey

Global majority seeks trustworthy news but may be vulnerable to disinformation

Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.
Media Publication

The power of you: why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
Ipsos Update Publication

Ipsos Update - July 2019

July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
Media Publication

Why we can’t live without digital media

It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
Media Publication

Be bold, be creative, do research!

How early communication research enables marketers to make more creative, bolder advertising…faster.

Media Publication

Ipsos Update - January 2019

The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.
Media Publication

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
Healthcare Publication

Ipsos Update - November 2018

November’s edition of Ipsos Update includes two new editions of Flair on Brazil and Russia, our latest white paper on the future of mobility, features on healthcare and the media consumption of business executives, alongside the latest ‘nation brand’ rankings.
Healthcare Survey

What Worries the World - September 2018

New global poll finds four concerns top the world’s worry list: Unemployment, poverty/social inequality, crime/violence and financial/political corruption.