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Social Listening

Social Listening | Education | Synthesio | Ipsos
Social Listening Publication

Social listening: Higher education’s competitive advantage

As competition among universities rises, many are turning to social listening to attract students and grow their brands.
AI-Enabled Consumer Intelligence | Ipsos
Artificial Intelligence Survey

AI-Enabled Consumer Intelligence is here

Forrester Spotlights AICI opportunity - and Synthesio's winning strategy
patient voice
Connected Health Publication

Bringing the patient voice to the fore

Using social data to understand how to bring more empathy into the HCP-patient relationship in changing healthcare environments
A combination of social media intelligence and audience analysis considers the nuances of specific influencers and stars, as well as those of each particular brand | Ipsos | Synthesio
Brand Influencers Survey

5 steps for developing an influencer marketing strategy with Lizzo

It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
Customer intelligence of audience attitudes on top 3 dating apps | Ipsos | Synthesio
Social Media Publication

Customer intelligence of audience attitudes on top 3 dating apps

What people are saying online about Tinder, Bumble, and Hinge.
Landscape of climate change conversations on social media | Ipsos | Synthesio
Climate change Publication

Social media monitoring the fast-paced landscape of climate change conversations

The view from online: unfiltered, uncensored & unsolicited.
Web Listening Publication

Web Listening

Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.