Albertans On Greenhouse Gas Emissions From Industrial Facilities

Calgary, AB - A new Ipsos Reid poll, conducted on behalf of The Alberta Energy Efficiency Alliance (AEEA), shows that most Albertans support the Government of Alberta requiring stronger greenhouse gas performance from industrial facilities.

Told that Alberta is currently reviewing the rules that govern greenhouse gas emissions from industrial facilities in the province, three-quarters (76%) of Alberta respondents said they either `strongly support' (27%) or `support' (49%) the provincial government requiring stronger greenhouse gas performance from industrial facilities. Only 6% of Albertans said they either `strongly oppose' (2%) or `oppose' (4%) this action by the provincial government. Eighteen percent of Albertans were undecided.

Support for stronger provincial government requirements is higher among university graduates (83% vs. 75% with some post-secondary, 65% with high school or less) and among those with $60K+ household income (82% vs. 72% among

This result comes from a survey of 802 Albertans conducted by Ipsos Reid on behalf of the Alberta Energy Efficiency Alliance (working in conjunction with the Pembina Institute). The survey was conducted online using Ipsos Reid's national online household panel between May 15 and 19, 2014. These data were statistically weighted to ensure the sample's regional and sex composition reflects that of the actual Alberta population according to 2011 Census data. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/- 3.9 percentage points had all Alberta adults been surveyed. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release please contact:

Kyle Braid
Vice-President
Ipsos Reid Public Affairs
778-373-5130
[email protected]

About The Alberta Energy Efficiency Alliance (AEEA)

The Alberta Energy Efficiency Alliance (AEEA) is a diverse group of stakeholders actively working to maximize energy efficiency in the province. Visit: http://www.aeea.ca

For this poll, AEEA worked in conjunction with the Pembina Institute: http://www.pembina.org

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,712,4 million (2 274 M$) in 2013.

Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.