Economy

From Canada Goose to Golden Swan: Why Canada is Ready to Build
Economy Publication

From Canada Goose to Golden Swan: Why Canada is Ready to Build

Canada’s Endurance Economy is structural, not cyclical. We are in it for the long haul, unless something extraordinary migrates our way. We see some positive signs in the data and in our conversations with energy leaders in Calgary.
Endurance Economy Insights Hub
Economy Publication

Endurance Economy Insights Hub

Your destination for research, insights, and analysis on the structural shift reshaping how Canadians navigate affordability, security, and the future.
Navigating the Endurance Economy: A BC Perspective on Brand Resilience
Economy Publication

Navigating the Endurance Economy: A BC Perspective on Brand Resilience

Read our latest paper to discover how British Columbia offers an important lens into the Endurance Economy, and what this means for your brand.
[WEBINAR] What You Need to Know About Canada’s Endurance Economy
Economy Webinar

[WEBINAR] What You Need to Know About Canada’s Endurance Economy

Join us for a webinar presenting the framework and its implications, followed by a roundtable with our Customer Experience, Marketing Strategy, and Public Affairs experts on what this means for customers, brands, and public policy.
Customer Experience in an Endurance Economy
Customer Experience Publication

Customer Experience in an Endurance Economy

There’s a shift in what matters most. In this commentary we guide you through what’s changed and how to respond.
The Canada Strong Fund has a timing problem
Economy Publication

The Canada Strong Fund has a timing problem

Our latest Endurance Economy commentary explores the timing and target for the Canada Strong Fund.
Awaiting Economic Certainty, Q1 MNP Consumer Debt Index Holds Steady
Economy Survey

Awaiting Economic Certainty, Q1 MNP Consumer Debt Index Holds Steady

Average Cash at Month-End Rises to $1000 , But More on Brink of Insolvency (43%, +2) Highlighting the Disparate Financial Experiences of Canadians
The Future Looks Familiar
Economy Publication

The Future Looks Familiar

In a market shaped by endurance, the brands that thrive won't be the cheapest. They'll be the ones that understand how to help Canadians feel like they're successfully adapting, not just surviving.
Only 45% of Canadians Living in Their Ideal Home
Housing Survey

Only 45% of Canadians Living in Their Ideal Home

54% own home, 63% seek more space despite cost issues
Canadian Telcos: Navigating Headwinds in the Endurance Economy
Economy Publication

Canadian Telcos: Navigating Headwinds in the Endurance Economy

Canadian telcos face a new reality: in the Endurance Economy, consumers aren’t just cutting costs, they’re demanding fairness, predictability, and trustworthy value.
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