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Featured insights & publications

Brands Survey

BC’s Most Loved Brands 2026 were unveiled today with Save-On-Foods taking the #1 spot

Following closely behind were London Drugs, BC Hydro, A&W, and Vancouver International Airport, a strong showing of homegrown brands that continue to foster deep emotional connections with British Columbians.

04.14.26

Public Health Survey

Canadian Awareness of HPV Lags Behind the Growing Trend of Related Cancers

04.14.26

Society Survey

Liberals Open Double-Digit National Lead Over the Conservatives in Advance of By-Elections

04.09.26

Economy Survey

Awaiting Economic Certainty, Q1 MNP Consumer Debt Index Holds Steady

04.07.26

Economy Publication

The Future Looks Familiar

04.01.26

Bridging the Gap: Why organizations must connect Employee and Customer Experience

Experience Perspective: An Ipsos Podcast

Misfits Stories: The Power of Storytelling in Creative Effectiveness

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Economy Publication

Endurance Economy Insights Hub

Your destination for research, insights, and analysis on the structural shift reshaping how Canadians navigate affordability, security, and the future.

04.01.26
Society Survey

The Ipsos Mobility Report 2026

The Ipsos Mobility Report is a 31-country study which explores consumer attitudes to the future of mobility, public transport and road safety. See how Canada compares.

04.01.26
Customer Experience Publication

CX Signals GenAI

Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews.

03.31.26
Brands Publication

From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence

Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.

03.31.26
Society Survey

Consumer Confidence Canada: Monthly Update

Take a look at our latest Canadian Consumer Confidence data.

03.27.26
Ipsos i3 – Inform, Innovate, Inspire

Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.
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Consumers Events replay

[WEBINAR] KEYS: Our World in Motion - The Future of Mobility

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

03.26.26
Housing Survey

Only 45% of Canadians Living in Their Ideal Home

54% own home, 63% seek more space despite cost issues

03.25.26
Public Health Survey

Gaps in Knowledge and Difficulty Navigating Treatment Options Keep Women from Getting Timely Menopause Care

33% of Canadians wait more than two years for effective menopause care due to a complex series of barriers ranging from confusion over symptoms and dismissed concerns to not knowing where to turn for help.

03.25.26
Advertising Events replay

[WEBINAR] Stop Selling: Use The Power of Storytelling in Advertising

Join us to witness the power of storytelling in creative effectiveness.

03.24.26
Economy Publication

Canadian Telcos: Navigating Headwinds in the Endurance Economy

Canadian telcos face a new reality: in the Endurance Economy, consumers aren’t just cutting costs, they’re demanding fairness, predictability, and trustworthy value.

03.23.26
Society Survey

Global Attitudes to Happiness 2026

According to the global Ipsos Happiness Report for 2026, 74% of Canadians report being happy. Dig into the data here.

03.19.26