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Featured insights & publications

Society Publication

Breaking Point: The New Big Shifts Putting Canada at Risk

A new book from the authors of The Big Shift and Empty Planet, this timely and provocative exploration of the seismic forces reshaping Canada’s political, cultural, and economic landscape is a must-read.

24.10.25

Innovation Publication

The Next Big Thing: Exploring the EDGE for High Growth Opportunities

24.10.25

Society Survey

Consumer Confidence Canada: Monthly Update

23.10.25

Society Survey

Global Trust in the Internet Rebounds, But Fear of AI and Threats to Privacy Deepens

21.10.25

Brands Publication

From Pixels to People

20.10.25

Consumers 11.08.25

Making Your Brands Irreplaceable

Society 14.08.25

Can we bridge the generational divide? The first step is understanding it

Innovation 07.07.25

Artificial Intelligence at Ipsos

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Society Survey

83% of Canadians Support a “Buy Canadian” Mandate for Government Advertising Spending

Most (85%) Agree It’s More Important than Ever for Canada to Have a Strong and Independent News Media that Tells Canada’s Story to Canadians.

17.10.25
Society Survey

AXA Future Risks Report 2025

AXA and Ipsos bva have published the 12th edition of the Future Risks Report, a first-of-its-kind report based on a global survey of 23,000 citizens and 3,595 risk experts to measure and rank levels of fear and vulnerability to 25 different life risks.

17.10.25
Economy Survey

Strong Economic Ties with the U.S. Deemed Crucial by Canadians

Two out of three Canadians (66%) consider the economic relationship with the United States to be highly important for Canada’s economic growth.

16.10.25
Healthcare Survey

Low awareness of GLP-1s globally, but high in the most advanced economies

Despite media discussions around the drugs, only around a third across 30 countries have heard about the drugs, with a lot of the discourse taking place via social media according to the Ipsos Health Service Report.

10.10.25
Society Events replay

[WEBINAR] Ipsos Global Trends 2025: Canadian Edition

For Canadians, the global story collides with local realities: nationalism and “Buy Canada” sentiment growing louder, affordability pressures hitting harder, and new policy directions taking hold.

09.10.25
Ipsos i3 – Inform, Innovate, Inspire

Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.
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Society Events replay

Short-Form Social Misfits: Cracking the Code of Creative Excellence

Join us to hear more about the next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts.

09.10.25
Media Publication

Campaign Effectiveness Ignited

Unlocking cross-media synergy with TV and social media

08.10.25
Consumers Publication

Ipsos Lunch & Learn Western Canada Webinar Series

Join us for strategic insights from your friends at Ipsos in Vancouver.

08.10.25
Society Events replay

[WEBINAR] Ipsos Reputation Council 2025

Hear insights and practical guidance for corporate communicators looking to diagnose and proactively manage risk and maximize business outcomes in the year ahead.

08.10.25
Customer Experience Events replay

Celebrate CX Day 2025 with Ipsos - Join Our LinkedIn Live Events!

Join the Ipsos CX team on LinkedIn Live as we unveil inspiring client stories that demonstrate true impact.

07.10.25
Society Events replay

From the Pandemic to the President: 100 Waves of Tracking Consumer Behaviours and Attitudes

This must-see comprehensive 'State-of-the Nation' update highlights what's top-of-mind for consumers today, and the implications for marketers as you continue to navigate an uncertain consumer environment.

06.10.25