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Despite 84% of Canadians Aged 55+ Recognizing Mental Health Benefits of Pets, just 44% have a furry friend.

Public Health Survey

Despite 84% of Canadians Aged 55+ Recognizing Mental Health Benefits of Pets, just 44% have a furry friend.

For 1 in 5 older adults, age is the hurdle on the path to pet ownership

23.09.25

Society Survey

Global Optimism Declines According to Ipsos Global Trends 9th Edition

23.09.25

Consumers Publication

What the Future: Wellness – Canadian Edition

19.09.25

Society Survey

Canada's Biggest Consumer Opportunity Is Choosing Brands Today

17.09.25

Brands Publication

Introducing Brand Health Essentials

16.09.25

Making Your Brands Irreplaceable

Consumers 11.08.25

Making Your Brands Irreplaceable

Can we bridge the generational divide? The first step is understanding it

Society 14.08.25

Can we bridge the generational divide? The first step is understanding it

Artificial Intelligence at Ipsos

Innovation 07.07.25

Artificial Intelligence at Ipsos

All content

Consumer Behavior Publication

AI, friend or foe?

As artificial intelligence gets its own minister and the federal government turns to it for service efficiencies, Canadians have their worries.

09.09.25
Politics Publication

Trump, Tariffs & Turmoil

Your one-stop spot for insights to navigate today’s evolving political and social landscape.

09.09.25
Consumers Publication

Ipsos Lunch & Learn Western Canada Webinar Series

Join us for strategic insights from your friends at Ipsos in Vancouver.

27.08.25
Well Being Publication

What the Future: Wellness

Read more about how technology and changing policy priorities are shaping everything from future healthcare to food, and how providers and companies can adapt.

27.08.25
Society Survey

Majorities in all countries now support banning under-14s from using social media

Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.

26.08.25
Ipsos i3 – Inform, Innovate, Inspire

Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.
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Society Publication

Can we bridge the generational divide? The first step is understanding it

Fairness. Opportunity. Success. Each generation sees these differently — and understanding those differences is the first step to connecting across Canada’s generational divide.

14.08.25
Society Survey

Canadians Support Policy Ideas Set Out by Business Council of Alberta

Ipsos poll reveals strong support for BCA’s priorities for the federal government to make life better for Albertans and Canadians

13.08.25
Society Survey

Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years

The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).

13.08.25
Consumers Publication

Making Your Brands Irreplaceable

Read more about how name brands can use innovation to retain a competitive edge and differentiate themselves in the marketplace.

11.08.25
Society Survey

Ipsos Data Indicates Wealthsimple’s Market Penetration in Canada Steadily Increasing

More Canadians are choosing Wealthsimple not only for their investment needs but also for their daily banking activities.

11.08.25
Society Events replay

[WEBINAR] TOAST 2025: The Sip Spectrum - The Multifaceted World of Modern Drinking

Revisit the first edition of TOAST — a Total Overview of Alcohol Sector Trends in North America.

05.08.25

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