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Insights Hub

Insights Hub

Featured insights & publications

Society Survey

Ontarians Concerned about Access to Emergency Care

Ontarians remain deeply concerned about overcrowding and wait times in hospital emergency departments, with only 17% saying the Ontario government has performed well over the past year.

06.12.26

Consumers Events replay

[WEBINAR] KEYS: Dialing Up the 'S' in Sustainability

06.11.26

Social Listening Publication

The World Cup Sustainability Debate Is No Longer About Carbon - It’s about Access

06.11.26

Mystery Shopping Publication

From Compliance to Commercial Excellence

06.09.26

Gaming Publication

Gambling Industry Research

06.09.26

BC’s Most Loved Brands 2026 were unveiled today with Save-On-Foods taking the #1 spot

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Canada’s Most Influential Brands of 2025 Share Insights

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What the Future: Family

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Society Survey

CX Global Insights 2026: Unlock the Future of Customer Experience

Get the most comprehensive benchmark study on the market. Transform data into effective CX improvement and increase your Return on CX Investment (ROCXI).

06.08.26
Society Survey

Majority of Albertans Disapprove of Danielle Smith’s Performance

56% disapprove of Smith’s performance as Premier and 58% disapprove of her handling of the separation issue; but UCP (48%) still has a narrow lead over NDP (45%) among voters.

06.05.26
Public Opinion Survey

Limited and Declining Support for Separation in Alberta

Only 18% say they would vote for separation if a binding referendum is held; This is a decline of 10-points from 28% support in January 2026

06.05.26
Society Survey

Global Attitudes on AI 2026: The Wonder vs. Worry Divide Deepens

Ipsos' fifth annual AI Monitor reveals excitement and nervousness are now nearly equal worldwide, and often felt by the same people.

06.03.26
Healthcare Publication

Navigating the AI Confidence Trap: Ensuring Strategic Success Through Validated Insights and Expertise

AI is transforming pharmaceutical commercial strategies. Discover how to harness its speed without falling into the confidence trap.

06.03.26
Ipsos i3 – Inform, Innovate, Inspire

Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.
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Society Survey

Albertans Want Better Safeguards for Voter Information

84% say political parties should be subject to the same private-sector privacy laws that apply to other organizations

06.02.26
Economy Publication

From Canada Goose to Golden Swan: Why Canada is Ready to Build

Canada’s Endurance Economy is structural, not cyclical. We are in it for the long haul, unless something extraordinary migrates our way. We see some positive signs in the data and in our conversations with energy leaders in Calgary.

05.27.26
Economy Publication

Endurance Economy Insights Hub

Your destination for research, insights, and analysis on the structural shift reshaping how Canadians navigate affordability, security, and the future.

05.27.26
Economy Publication

Navigating the Endurance Economy: A BC Perspective on Brand Resilience

Read our latest paper to discover how British Columbia offers an important lens into the Endurance Economy, and what this means for your brand.

05.19.26
Customer Experience Publication

CX Signals

Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews. Harness the power of social media and reviews to help improve your Customer Experience (CX).

05.14.26
Society Survey

Ipsos Generations Report 2026: Continuity vs Rupture

Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.

05.12.26