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Insights Hub

Insights Hub

Featured insights & publications

Healthcare Survey

Nearly half of physicians report worse mental health than pre-pandemic, though some improvements

Ipsos Public Affairs’ survey for the Canadian Medical Association (CMA) reveals critical data that examines the state of physician health and system pressures across Canada.

02.27.26

Media Measurement Events replay

[WEBINAR] KEYS: Battle for Attention

02.26.26

Consumers Publication

What the Future: Family

02.25.26

Food & Beverage Publication

Food for Thought: Recent shifts identify new opportunities

02.25.26

Economy Publication

United in Division

02.24.26

Trump, Tariffs & Turmoil

Endurance Economy Insights Hub

Canadian Insurance Advocacy Turns Positive Across the Sector

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Economy Publication

Endurance Economy Insights Hub

Your destination for research, insights, and analysis on the structural shift reshaping how Canadians navigate affordability, security, and the future.

02.24.26
Customer Experience Survey

Canadian Insurance Advocacy Turns Positive Across the Sector

Ipsos’ Playbook Centers Around: Make It Easy, Make It Work, Make It Feel Right

02.24.26
Financial Security Survey

Millennials Struggling to Balance Financial Priorities with Saving for Future

Over one half (59%) of Millennials say they don’t feel financially secure, 44% admit to feeling financially squeezed

02.24.26
Advertising Publication

Misfits Stories: The Power of Storytelling in Creative Effectiveness

Stop selling. Start storytelling.

02.23.26
Society Survey

Fewer Albertans Feel Underserved by Confederation Now Than In 2019

Perceptions of division and unfair treatment have declined since 2019, with fewer Canadians feeling shortchanged or considering separation.

02.20.26
Ipsos i3 – Inform, Innovate, Inspire

Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.
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Customer Experience Publication

When Difference Doesn’t Mean Different

The importance of understanding cultural response bias in global CX programs

02.20.26
Society Survey

Strong majorities feel loved, satisfied with their spouse/partner

The Ipsos Love Life Satisfaction 2026 survey finds most people are happy with the love in their life and their romantic relationship, but are less satisfied with their sex lives.

02.13.26
Economy Publication

Don’t Mistake Stability for Endurance

Households are surviving structural change. Mistaking that survival for stability is a strategic error.

02.12.26
Brands Events replay

Most Influential Brands in Canada 2025

Revisit the excitement as Ipsos unveils the results of their 2025 Most Influential Brands study, spotlighting the brands that shaped Canadian culture and consumer behaviour in the past year.

02.11.26
Brands Publication

Most Influential Brands in Canada 2025 POV

Read more about the eighth dimension of influence we identified in 2025: True North, a measure of Canadian patriotism, pride, and values.

02.11.26
Brands Survey

Ipsos reveals Canada’s Most Influential Brands of 2025

Canada’s Top 5 brands remain unchanged from last year. Costco returns to the Top 10 at #6 in 2025.

02.10.26