Insights Hub

All content

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  Customer Insights Publication

  Experience Perspective: An Ipsos Podcast

  An Ipsos podcast series exploring best practices in customer and employee experience strategies, mystery shopping and channel performance.

  08.13.26
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  Brands Events replay

  [WEBINAR] Beyond the Screen: Authenticity Among Social Media Influencers

  Listen in as Ipsos combines social intelligence from millions of online conversations with rigorous brand health tracking to crack the code on influencer authenticity.

  08.11.26
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  Society Survey

  Protecting Others Matters to Canadians, but Prevention Gaps Remain Ahead of Respiratory Illness Season

  Nearly half of Canadians report receiving none of the surveyed respiratory vaccines in the past year.

  08.11.26
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  Society Survey

  Views of Drug Consumption Sites in British Columbia

  Only One-In-Four (26%) British Columbians Think These Sites are a Good Use of Taxpayer Money (62% Disagree)

  08.10.26
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  Artificial Intelligence (AI) Publication

  Your Next Car Might Drive Better Than You: The Perception of AI in Automobiles

  Are we ready for AI to take the wheel? Discover global consumer perceptions of AI in automobiles, self-driving car trust, and insights from the 2026 Ipsos Global Mobility Report.

  08.10.26

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

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  Innovation Publication

  When Research Meets Creativity: CMA Creativity Council’s Take

  Discover what the Canadian Marketing Association’s Creativity Council has to say about finding the right balance.

  08.07.26
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  Society Survey

  More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more

  A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.

  08.07.26
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  Society Survey

  What Are the Consumer Trends Shaping the Future of Alcohol in 2026?

  New global research from Ipsos and IWSR in collaboration with AB InBev highlights how moderation, social connection and premium experiences are reshaping alcohol consumption—while the category remains resilient.

  08.07.26
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  Healthcare Publication

  Differential Diagnosis

  Discover practical considerations for synthetic data in healthcare market research.

  08.06.26
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  Consumer Behavior Publication

  FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity

  Our analysis revealed that engagement was driven less by stadium attendance and more by a desire for shared experiences, national pride, and value.

  07.24.26
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  Artificial Intelligence (AI) Publication

  Shopping With AI

  Read more about how artificial intelligence is reshaping the purchase journey.

  07.22.26