Alberta's PC's Lead The Way To An Expected November Election
Alberta's PC's Have A Commanding Lead (50%) Over The Liberals (22%), The Alberta NDP (13%) And The Fledgling Alberta Alliance (10%)
Premier Klein Continues To Be The Most Popular Provincial Leader With The Approval Of Two-Thirds (65%) Of Albertans
Calgary, AB - With a provincial election widely expected this November, the most recent Ipsos-Reid poll (conducted before the recent controversy involving Minister Mar and contracts given to a former aide) shows that support for the governing Progressive Conservatives has grown over the summer. One-half of decided voters (50%) say they would support the Tories if an election were held tomorrow. Significantly fewer would support the provincial Liberals (22%) or the Alberta New Democratic Party (13%). One-in-ten (10%) say they support the fledgling Alberta Alliance Party. The Green Party trails the four leading parties with the support of 4% of decided voters. Overall, only 6% of Albertans are undecided about which party to support at this time.
Since May 2004, Tory support has grown six points (from 44%) while Liberal support has dropped eight points (from 30%). Meanwhile, support for both the Alberta NDP and the Alberta Alliance has remained static since our evaluation last spring (at 11%).
Reviewing Decided Vote Support across regions we find:
While virtually every respondent was familiar enough with the Premier to rate his performance, the other leaders suffer from a lack of awareness. Almost one-third (32%) of those surveyed could not offer a rating for Mr. Thorsteinson, while 28% were unable to rate Mr. Mason and one-in-five (22%) could not rate Mr. Taft.
These are the findings of an Ipsos-Reid poll conducted between August 30th and September 3rd, 2004. The poll is based on a randomly selected sample of 800 adult Albertans. With a sample of this size, the results are considered accurate to within 177 3.5 percentage points, 19 times out of 20, of what they would have been had the entire adult population in Alberta been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual Calgary population according to the 2001 Census data.
For more information on this press release, please contact:
Tim Olafson
Senior Vice-President
Ipsos-Reid
Calgary, AB
403.237.0066 About Ipsos-Reid
Ipsos-Reid is Canada's market intelligence leader and the country's leading provider of public opinion research. With operations in eight cities, Ipsos-Reid employs more than 300 researcher professionals and support staff in Canada. The company has the biggest network of telephone call centres in Canada, as well as the largest pre-recruited household and on-line panels. Ipsos-Reid's Canadian marketing research and public affairs practices are staffed with seasoned research consultants with extensive industry-specific backgrounds, offering the premier suite of research vehicles in Canada--including the Ipsos Trend Report, the leading source of public opinion in the country--all of which provide clients with actionable and relevant information. Ipsos-Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, visit: www.ipsos.ca
About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and reactions of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting and modeling and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2003, Ipsos generated global revenues of $644.2 million U.S.
To learn more, visit: www.ipsos.com
Ipsos is listed on the Euronext Paris Premier Marchй, and is part of the SBF 120 and Next Prime Indices as well as eligible to the Deferred Settlement System (SRD). Euroclear code 7329, Reuters ISOS.LN, Bloomberg IPS FP
Since May 2004, Tory support has grown six points (from 44%) while Liberal support has dropped eight points (from 30%). Meanwhile, support for both the Alberta NDP and the Alberta Alliance has remained static since our evaluation last spring (at 11%).
Reviewing Decided Vote Support across regions we find:
- The Progressive Conservative Party earns the support of a majority of decided voters in every region of the province except Edmonton, where only 39% say they would vote for them.
- Support for the provincial Liberals is higher in the major urban centres of Edmonton and Calgary.
- Support for the Alberta NDP is highest in Northern Alberta and Edmonton.
- The new Alberta Alliance receives higher levels of support in Central Alberta.
While virtually every respondent was familiar enough with the Premier to rate his performance, the other leaders suffer from a lack of awareness. Almost one-third (32%) of those surveyed could not offer a rating for Mr. Thorsteinson, while 28% were unable to rate Mr. Mason and one-in-five (22%) could not rate Mr. Taft.
These are the findings of an Ipsos-Reid poll conducted between August 30th and September 3rd, 2004. The poll is based on a randomly selected sample of 800 adult Albertans. With a sample of this size, the results are considered accurate to within 177 3.5 percentage points, 19 times out of 20, of what they would have been had the entire adult population in Alberta been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual Calgary population according to the 2001 Census data.
For more information on this press release, please contact:
Tim Olafson
Senior Vice-President
Ipsos-Reid
Calgary, AB
403.237.0066 About Ipsos-Reid
Ipsos-Reid is Canada's market intelligence leader and the country's leading provider of public opinion research. With operations in eight cities, Ipsos-Reid employs more than 300 researcher professionals and support staff in Canada. The company has the biggest network of telephone call centres in Canada, as well as the largest pre-recruited household and on-line panels. Ipsos-Reid's Canadian marketing research and public affairs practices are staffed with seasoned research consultants with extensive industry-specific backgrounds, offering the premier suite of research vehicles in Canada--including the Ipsos Trend Report, the leading source of public opinion in the country--all of which provide clients with actionable and relevant information. Ipsos-Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, visit: www.ipsos.ca
About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and reactions of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting and modeling and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2003, Ipsos generated global revenues of $644.2 million U.S.
To learn more, visit: www.ipsos.com
Ipsos is listed on the Euronext Paris Premier Marchй, and is part of the SBF 120 and Next Prime Indices as well as eligible to the Deferred Settlement System (SRD). Euroclear code 7329, Reuters ISOS.LN, Bloomberg IPS FP
