City Women Satisfied
Toronto, ON -- A new Ipsos poll conducted on behalf of Kellogg's Special K of women aged 25 to 64 in ten major Canadian cities has found that City of Toronto women came out tops in a majority (4/7) of the seven life areas tested compared with their urban counterparts in the study. Two other cities where their female respondents came out at the top of a particular category were Vancouver (2/7) and Quebec City (1/7).
The urban female respondents were surveyed in Halifax, Quйbec City, Montrйal, Ottawa, Toronto, Hamilton, Winnipeg, Edmonton, Calgary and Vancouver.
The seven life areas tested and the city where the population of urban women in that city voted themselves into top spot (satisfied with the life area surveyed where very satisfied was assigned a vote weighting of 2 points and somewhat satisfied a vote weighting of 1 point) in comparison to their counterparts are:
- Overall self-satisfaction: Toronto
- Satisfaction with personal health: Toronto
- Satisfaction with personal body image: Toronto
- Satisfaction with personal love life: Toronto
- Satisfaction with personal relationships with friends and family: Vancouver
- Satisfaction with the work they do: Vancouver
- Satisfaction with their city overall: Quebec City
The voting was very close in some of the categories as the following charts portray where each city ranked on each of the life experiences as voted on by each urban woman city cohort:
These are the findings of a poll conducted on behalf of Kellogg's Special K from November 25 to December 1, 2008. This online survey of 2102 Canadian women aged 25-64 was conducted via the Ipsos I-Say Online Panel, Ipsos Reid's national online panel. The results of these polls are based on a sample where quota sampling and weighting are employed to balance demographics and ensure that the sample's composition reflects that of the actual Canadian population according to Census data. Each city sample was then weighted to a comparable sample of 200 and respondents were then asked to assess their personal satisfaction in seven (7) life experience areas. Those respondents indicating `very satisfied' were assigned a vote weighting of 2 points and somewhat satisfied a 1 point weighting. The `votes' were then tallied to determine a category winner. Quota samples with weighting from the Ipsos online panel provide results that are intended to approximate a probability sample. Statistical margins of error are not applicable to this poll as it is the result of a tallied vote and therefore not prescribed a percentage value.
For more information on this news release, please contact:
John Wright
Senior Vice President
Ipsos Reid
Public Affairs
(416) 324-2002
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.
In 2007, Ipsos generated global revenues of e927.2 million ($1.27 billion U.S.).
Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.
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