Trends & Prospective

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).

Majority (54%) of Consumers Disagree that E-Commerce has now Peaked

The Proportion of Canadians who Think that Road Safety is a Serious Issue in Canada has increased from 59% in 2021 to 65% in 2023

This week we released our annual study, Ipsos Global Trends 2023. How does it all play out in Canada? Take a look.

As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.

While Google, Amazon and Apple round out the Top 3, this year’s biggest Gainers (Spotify, TikTok, Winners) are climbing the ranks quickly. Here’s why.

Revisit our on demand webinar exploring changes in Canadian food consumption habits and opportunities for brands.

The picture in Canada today is not pretty. Current sentiment is as negative now as it was at the peak of the pandemic in March 2020. Here’s why.

Referencing recent research, we explore whether Canadian companies are doing enough to drive positive change – and the answer is no!