Trends & Prospective


71% of global citizens are optimistic 2026 will be better

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).
E-Commerce Survey

Canadian Consumers see Tech as Driving Force Behind Small-Business Growth

Majority (54%) of Consumers Disagree that E-Commerce has now Peaked

Perceptions about the Safety of Canada’s Roads have Deteriorated within the Last Two Years

The Proportion of Canadians who Think that Road Safety is a Serious Issue in Canada has increased from 59% in 2021 to 65% in 2023
Global Trends Publication

A New World Disorder: Opportunity in a Polycrisis

This week we released our annual study, Ipsos Global Trends 2023. How does it all play out in Canada? Take a look.
Global Trends Survey

Ipsos releases Global Trends 2023: A new world disorder

As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
Consumers Publication

The Most Influential Brands in Canada, 2022

While Google, Amazon and Apple round out the Top 3, this year’s biggest Gainers (Spotify, TikTok, Winners) are climbing the ranks quickly. Here’s why.
Consumers Publication

CHATS 2023: Evolving Consumption Trends in Inflationary Times

Revisit our on demand webinar exploring changes in Canadian food consumption habits and opportunities for brands.
Trends & Prospective Publication

Canadians Doubt that the Government is Capable of Solving Today’s Challenges

The picture in Canada today is not pretty. Current sentiment is as negative now as it was at the peak of the pandemic in March 2020. Here’s why.
Public Opinion Publication

Do Canadian Companies have Pride?

Referencing recent research, we explore whether Canadian companies are doing enough to drive positive change – and the answer is no!