Communities

Stay close to real people in real time to accelerate brand building, innovation and discovery with Ipsos Online Communities. Our communities provide a collaborative, always-on environment for brands to connect with the people that matter most through multidimensional, engagement-driven research designed to bring the whole human experience to the center of your business decisions. Engage with on-tap audiences of consumers, patients, business stakeholders or citizens eager to provide input that will have an impact.

Ipsos is the only provider to combine the collective intelligence of real-people, expert guidance and global scale to deliver always-on human insights at scale. Unleash the power of the Human Collective with Ipsos to:

• Bring holistic and multidimensional learning opportunities ranging from foundational consumer and category understanding, to co-creation, stimuli optimisation, path to purchase, and more.
• Discover authentic, consumer-led insights by leveraging Ipsos’ proven ‘engagement-first’ approach focused on intrinsic motivation to foster a truly social environment
• Tap into global scale with local expertise for real cultural understanding to successfully engage with people around the world.  We are committed to bridging the gap between key markets, areas of expertise, and methodologies to increase efficiencies and deliver value across both local and multi-country engagements.

Turn static, linear research into an immersive experience using our proprietary, device-agnostic platform. We offer a robust suite of qualitative and quantitative research tools, including video interviews, live chats, discussions, blogs, diaries and surveys, powered by Ipsos’ generative AI tools, from synthetic respondents, our Digital Assistant for theming and analysis, Ipsos frameworks to elevate insights, and more. 

Communities are scoped to meet specific research objectives, from quick turnaround testing and exploration via pop-up communities, to iterative learning via long-term communities and custom panels. Aside from owning your own custom community, Ipsos offers instant access to pre-recruited, highly engaged communities, providing readily available participants for your research needs.

Ipsos Instant/Syndicated Communities

Aside from owning your own custom community, Ipsos offers instant access to pre-recruited, highly engaged communities, providing readily available participants for your research needs. These syndicated communities offer a cost-effective and efficient way to gather valuable insights from specific target groups.

Our current Instant Communities include:

• Canadian Newcomers Community (CNC): Connect with a community of 1100+ newcomers to Canada (residing in Canada for ≤5 years) from 50+ countries. Gain insights into their needs, challenges, and experiences. Access syndicated data and conduct custom research activities.
• Ipsos Conversations Community (GPC): Engage with a community of 4000+ Canadians from all walks of life. This general population community is available in both English and French, offering opportunities for diverse and representative insights through custom research activities.
• Ipsos Accessibility Community (IAC): Connect with a community of 150 Canadians with accessibility needs. Available in both English and French, this community provides valuable perspectives on accessibility challenges and solutions. Profiling data includes physical, visual, and mental health needs, enabling targeted research and deeper understanding.