Considerations For The November 2006 Toronto Mayoralty Race

6 January 2006

Toronto, ON - With nomination papers being picked up and filed by some potential candidates for the Toronto Mayoral chair in the city-wide election to be held in November of this year, a new Ipsos Reid survey conducted in the City of Toronto for The National Post/Global News/CFRB reports that incumbent Mayor David Miller currently leads with 50% of the decided votes. And almost six in ten voters in Toronto (56%) believe David Miller has done a good job and deserves to be re-elected (44% feel he does not deserve to be re-elected).

However, when former Toronto Police Chief and now Provincial Commissioner of Emergency Management Julian Fantino is added to the ballot, he becomes a potent challenger to the Mayor with 39% of the decided vote.

This survey was conducted amidst issues of crime dominating the news and recent poll findings by Ipsos Reid that reveal crime is the most important issue on the municipal agenda for Torontonians.

Other declared candidates such as City Councillors Jane Pitfield (5%) and Rob Ford (3%) and potential candidate former Liberal MP Dennis Mills (3%) attract much lower levels of initial support.

The poll indicates that 24% of voters in Toronto are currently undecided as to whom they will vote for.

Please open attached files to view full press release.

For more information on this news release, please contact:
John Wright
Senior Vice President
Ipsos Reid Public Affairs
416.324.2900
[email protected]

Ipsos Reid
Ipsos Reid is Canada's market intelligence leader and the country's leading provider of public opinion research. With operations in eight cities, Ipsos-Reid employs more than 300 researcher professionals and support staff in Canada. The company has the biggest network of telephone call centres in Canada, as well as the largest pre-recruited household and on-line panels. Ipsos Reid's Canadian marketing research and public affairs practices are staffed with seasoned research consultants with extensive industry-specific backgrounds, offering the premier suite of research vehicles in Canada - including the Ipsos Trend Report, the leading source of public opinion in the country - all of which provide clients with actionable and relevant information. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

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