The Fight For Edmonton Centre
Edmonton, AB - Anne McLellan is no stranger to tight races. She has won her seat by less than 750 votes in each of the last two federal elections. A new Ipsos Reid/Edmonton Journal poll of Edmonton Centre residents suggests that regardless of which candidate wins this election, the margin of votes will be likely be small once again. Currently, Lauri Hawn the Conservative Party Candidate, is in the lead with 42% of the decided vote while Anne McLellan is seven points behind with 35% of the decided vote. Although she is behind in the polls, a majority of (60%) Edmonton Centre constituents say they approve of Anne McLellan's performance as their Member of Parliament and a similar, but smaller number, (54%) say she deserves to be re-elected. But Anne McLellan's good performance may not be enough this time as only 25% say their decision of who to vote for is based on the candidate while a majority (55%) say it is based on the party's stand on the issues.;p>
These are the findings of an Ipsos Reid poll conducted for the Edmonton Journal between January 9th and January 11th, 2006. A total of 600 adult residents of the federal riding Edmonton Centre were surveyed, yielding results which are accurate to within +/-4.0% (19 times out of 20). The margin of error will be larger within regions and for other sub-groupings of the survey population. The data were statistically weighted to ensure that the sample's age and gender composition reflects that of the actual population in the riding according to the 2001 Census.
Please open attached files to view full press release and detailed tables.
For more information on this news release, please contact:
Jamie Duncan
Vice President
Ipsos Reid Public Affairs
+1.403.294.7385
[email protected]
Ipsos Reid
Ipsos Reid is Canada's market intelligence leader and the country's leading provider of public opinion research. With operations in eight cities, Ipsos-Reid employs more than 300 researcher professionals and support staff in Canada. The company has the biggest network of telephone call centres in Canada, as well as the largest pre-recruited household and on-line panels. Ipsos Reid's Canadian marketing research and public affairs practices are staffed with seasoned research consultants with extensive industry-specific backgrounds, offering the premier suite of research vehicles in Canada - including the Ipsos Trend Report, the leading source of public opinion in the country - all of which provide clients with actionable and relevant information. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2004, Ipsos generated global revenues of 605.6 million Euro ($752.8 million U.S.).
Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.
