Four in Ten (43%) Toronto Residents Feel Their Area of the City is Neglected Compared to other Regions

Toronto, ON - Four in ten (43%) residents of Toronto `agree' (13% strongly/30% somewhat) that their `area of the city is neglected compared to other regions', according to a new Ipsos Reid poll conducted on behalf of Global News. Six in ten (57%) `disagree' (11% strongly/47% somewhat) that they feel their region doesn't get its fair share.

One area's residents in particular - Scarborough - feel they get the short end of the stick, with six in ten (61%) `agreeing' (24% strongly/36% somewhat) that they feel their area of the city is neglected, while a minority (39%) `disagrees' (4% strongly/35% somewhat) that this is the case. Compare this to residents of the old city of Toronto/downtown, where only 26% feel their region of the city is neglected.

By region, the following proportions agreed that their area of the city is neglected:

• Scarborough: 61% agree vs. 39% disagree
• York/East York: 50% agree vs. 50% disagree
• Etobicoke: 47% agree vs. 53% disagree
• North York: 34% agree vs. 66% disagree
• Old Toronto/downtown: 26% agree vs. 74% disagree

The data also reveal that younger residents, those aged 18 to 34, are most likely (50%) to believe their region is neglected, followed by those aged 35 to 54 (43%) and 55+ (35%). Men (46%) are also more likely to believe their area of the city is neglected compared to women (40%).

These are some of the findings of an Ipsos Reid poll conducted between September 23rd and 26th, 2014 on behalf of Global News. For this survey, a sample of 1,252 Torontonians (of which 1,105 are decided voters) from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/ 3.2 percentage points, 19 times out of 20, had all Torontonian adults been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Darrell Bricker, PhD
CEO
Ipsos Reid
Public Affairs
(416) 509-8460
[email protected]

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader and the country's leading provider of public opinion research. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in Canada, as well as the largest pre-recruited household and on-line panels. Ipsos Reid's Canadian marketing research and public affairs practices are staffed with seasoned research consultants with extensive industry-specific backgrounds, offering the premier suite of research vehicles in Canada--all of which provide clients with actionable and relevant information. Ipsos Reid is an Ipsos company, a leading global survey-based market research group. To learn more, visit www.ipsos.ca

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,712,4 million (2 274 M$) in 2013.

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