If You Sabre Rattle In Summer, Does Anyone Hear it? Apparently Not

Ottawa, ON - Following a week of sabre rattling and political posturing from the Prime Minister, it appears that many Canadians might have not been around to hear it. A new Ipsos Reid poll conducted exclusively on behalf of CanWest News Service and Global Television finds that national political vote intentions have barely moved, despite an increase of verbal jousting this week that included Stephane Dion's insistence that Canadians are ready for an election and Stephen Harper's threats to bring it on.

The Conservatives, with 34% support nationally among decided voters (up 1 point), are only slightly ahead of the Liberals, who are receiving 30% support across the country (down 2 points). The NDP would receive 14% of the vote if an election were held tomorrow (up 1 point), while the Green Party would garner 11% of the vote (up 2 points).

Within Ontario, Dion's Liberals (37%) continue to lead Harper's Tories (33%), while Layton's NDP (15%) and May's Green Party (13%) lag behind.

In Quebec, The Bloc (37%) continues to maintain a substantial lead over both the Liberals (27%) and the Tories (18%). The NDP (9%) and the Green Party (7%) trail.

These are the findings of an Ipsos Reid poll conducted on behalf of CanWest News Service and Global Television from July 29 to July 31, 2008. For the survey, a representative randomly selected sample of 1001 adult Canadians was interviewed by telephone. With a sample of this size, the results are considered accurate to within 1773.1 percentage points, 19 times out of 20, of what they would have been had the entire adult population of Canada been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were weighted to ensure that the sample's regional and age/sex composition reflects that of the actual Canadian population according to Census data.

For more information on this news release, please contact:
Dr. Darrell Bricker
President & CEO
Ipsos Reid
Public Affairs
416-509-8460
[email protected]

About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2007, Ipsos generated global revenues of e927.2 million ($1.27 billion U.S.).

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