Ipsos Poll on Premier Campbell's Televised Address
Methodology
These are the findings of an Ipsos Reid online poll conducted on behalf of Global BC. The poll was fielded October 28, 2010 with a representative sample of 815 adult British Columbia residents, who either watched/heard Premier Gordon Campbell's address or saw/heard media coverage of the address.
A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of 1773.4 percentage points, 19 times out of 20. The margin of error will be larger for other sub-groupings of the survey population.
These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual British Columbia population according to 2006 Census data.
The polling was conducted using Ipsos Reid's "Voice of the West Interactive Forum" - an online panel of more than 6,500 British Columbians who have been randomly recruited to match the overall characteristics of the adult residents of the province.
Important Research Note
This survey was conducted with 815 adult British Columbia residents who either watched/heard Premier Gordon Campbell's address or saw/heard media coverage of the address. The survey respondents are referred in this report collectively as "British Columbians".
For more information on this news release, please contact:
Kyle Braid
Vice President
Ipsos Reid Public Affairs
(778) 373-5000
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2009, Ipsos generated global revenues of e943.7 million ($1.33 billion U.S.).
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