There has been a shift in focus among Canadian consumers when they are considering what businesses to visit. Businesses that win will be those that are able to anticipate what’s next and revitalize their Customer Experience in this new reality.
Our research identifies the factors that Canadians are weighing when deciding where to shop, and the shift in priority among these factors over time. The in-store experience has changed fundamentally, and there are opportunities for organizations to stay ahead of the curve and anticipate the changing needs and drivers as we continue to navigate through the pandemic.
In this highlights report, we share insights into what Canadians are looking for from businesses along with what drives customer choice in these changing times, along with tips on how businesses can keep up with their customers and continue to provide exceptional experiences that keep consumers returning in the face of change.
Deeper insights are also available;
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Medallia: The State of Experience in Canada
Join Ipsos’ Lesley Haibach and a panel of CX experts to hear results from a recent survey with 300 experience professionals and 2000 Canadian consumers to understand the challenges and implications of COVID on Canadian businesses, how organizations are prioritizing experience initiatives, as well as understanding the role customer experience plays in consumer buying decisions.