Electric Vehicles: Insights to Jump Start Demand

Listen in to hear new research exploring interest for EVs, their advantages and drawbacks plus key insights on how these have changed over the last several years.

The author(s)

  • Frank Forkin Partner and Executive Vice President
  • John Kiser Senior Vice President, US
  • Mike VanNieuwkuyk Senior Vice President, Automotive Advisory
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Many auto manufacturers are getting into the EV game. Over 150 electric vehicles will be available in the U.S. by the end of 2025, and several major auto manufactures have committed to 100% EV over the next 2 decades. Considering this, how do BEV auto manufactures compete in the highly competitive marketplace? What can be learned from other EV markets like China? Who do you target and why? Is it about new BEV features, increased utility, brand assets or something different? What are the consumer’s motivations to purchase a new BEV?

Listen in to hear new research exploring interest for EVs, their advantages and drawbacks plus highlight trended insights on how these have changed over the last several years for the U.S. versus other key global regions. We also look at the priority of features for an EV, range and charging time requirements, and price expectations across key segments leveraging fresh insights from our 2021 Mobility Navigator syndicated offering from 5 countries fielded in late June and early July.

The author(s)

  • Frank Forkin Partner and Executive Vice President
  • John Kiser Senior Vice President, US
  • Mike VanNieuwkuyk Senior Vice President, Automotive Advisory

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