Shifting Autonomous From ‘Scary’ to ‘Safe’ for Drivers

We share research and tips to help auto manufacturers and marketers promote the safety of autonomous and ADAS features.

The author(s)

  • John Kiser Senior Vice President, US
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New Ipsos research finds that 52% of drivers experience a distracted driver on the road with drivers talking on their phone (71%), texting (69%) or reading their smartphones (43%). Given the increasing incidence of driver distraction, autonomous should not be a scary word.

In our latest paper, we offer tips and insights to show how marketers can help consumers associate autonomous vehicles with safer roads, thus overcoming any existing barriers to adoption.

Download our latest research now, or click here to watch our recorded webinar.

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The author(s)

  • John Kiser Senior Vice President, US

Customer experience