In a Minority Situation, Canadians Prefer Conservatives to Opposition Ruling Accords

Nearly Half (48%, +5) of Canadians Believe Harper Would Make the Best Prime Minister, Besting Layton (35%, +2) and Ignatieff (16%, -8)
Toronto, ON - Current polling numbers suggest that if Canadians go to the polls this spring, there's a good chance that not much would change afterwards, and that Canada would still be facing a minority government situation. A new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television has revealed that if the Conservatives have the most seats following the next election, Canadians would prefer a Conservative minority government to a ruling accord of the opposition parties.

Thinking about a few possible outcomes from an election if it were to occur, one possibility could be a minority situation where the Conservatives might continue to govern, or, if the Liberals and the NDP had enough seats, they could form a ruling coalition together. If this scenario were to occur, a majority (55%) of Canadians would prefer to see a Conservative minority government in power, while a minority (45%) would prefer to see a ruling accord led by the Liberals and supported by the NDP.

In a minority situation, though, the Liberals and NDP might not have enough seats to form a government themselves, which would necessitate the addition of the Bloc to their ruling accord. Canadians are less supportive of this option however: six in ten (61%) would prefer to see the Conservatives govern under this scenario, while four in ten (39%) would prefer a ruling accord led by the Liberals and supported by the NDP and the Bloc.

Canadians' preference for the Conservatives over a ruling accord or coalition could be a result of the fact that nearly one half (48%) of Canadians believe that Stephen Harper would make the best Prime Minister of Canada, up 5 points since October, while Michael Ignatieff is chosen as the best Prime Minister by just 16% of Canadians (down 8 points). Jack Layton's lustre continues to shine as 35% now believe he would make the best Prime Minister of Canada (up 2 points), placing him 13 points behind Stephen Harper, but 19 points ahead of Michael Ignatieff.

These are some of the findings of an Ipsos Reid poll conducted between January 24 to 27, 2011, on behalf of Postmedia News and Global Television. For this survey, a sample of 1,006 adults from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points, 19 times out of 20, of what the results would have been had the entire population of adults who drive and have a car in Canada been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Darrell Bricker
CEO
Ipsos Public Affairs
(416) 324-2001
[email protected]

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2009, Ipsos generated global revenues of e943.7 million ($1.33 billion U.S.).

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