Most Canadians (65%) Accepting Of P.M's Use Of "God Bless Canada"

But One In Four (26%) Feel This Statement Is "Unacceptable and He Should Stop Using It"

Toronto, ON- When asked to consider Prime Minister Stephen Harper's recent use of the term "God Bless Canada" at the end of all his speeches, the majority of Canadians (65%) indicate they feel this is "acceptable and he should keep doing it". But one in four (26%) feel that this is "unacceptable and he should stop doing it". According to a new Ipsos Reid survey conducted on behalf of CanWest News Service/Global News.

Specific regional findings reveal that:

  • Those who reside in Saskatchewan/Manitoba (75%) and Alberta (74%) are the most likely to find Mr. Harper's use of "God Bless Canada" acceptable; while
  • Residents of Quebec (25%) are the most likely to find this term unacceptable.
  • Canadians who live in urban areas are more likely to find the Prime Minster's use of this term unacceptable (28% vs. 20% among those who live in rural areas).

These are the findings of an Ipsos Reid poll conducted from April 18th to April 20th, 2006. For the survey, a representative randomly selected sample of 1000 adult Canadians was interviewed by telephone. With a sample of this size, the results are considered accurate to within +/-3.1 percentage points, 19 times out of 20, of what they would have been had the entire adult Canadian population been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were weighted to ensure the sample's regional and age/sex composition reflects that of the actual Canadian population according to the 2001 Census data.

For more information on this news release, please contact:
Dr. Darrell Bricker
President & COO
Ipsos Reid
416.324.2900
[email protected]

Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 300 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

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