Nearly All (92%) Canadians Agree it's Essential to
Protect Skin from the Sun
While Canadians 16+ acknowledge that it's important to protect your skin from the sun, they are less knowledgeable about how often sunscreen should be re-applied. Only half of respondents (49%) reapply sunscreen after swimming, three in ten (32%) reapply every two hours in the sun, and one quarter (24%) reapply after perspiring. Notably, two in ten (19%) never re-apply sunscreen. The entire list is below:
Furthermore, one quarter (25%) `agree' (4% strongly/21% somewhat) that when it's cloudy outside, there is no need to use sunscreen. Three quarters (75%) `disagree' (19% strongly/55% somewhat), saying there is a need to use sunscreen when it is cloudy.
There are also some Canadians 16+ who are skeptical about sun protection, with one quarter (24%) `agreeing' (6% strongly/19% somewhat) that the dangers of sun exposure are exaggerated. Three quarters (76%) `disagree' (23% strongly, 53% somewhat) that these dangers are exaggerated.
On the bright side, Canadians 16+ do report practicing some sun-safe habits. Less than nine in ten (86%, 33% always, 53% occasionally) seek shade when in the sun between 11am and 3pm, with only one in ten (13%) indicating they never do this. Likewise, less than nine in ten (85%, 26% always, 59% occasionally) apply sunscreen when going outdoors, with over one in ten (15%) indicating they never do this. In addition, almost six in ten (57%, 13% always, 44% occasionally) check the UV index before spending time outdoors in the sun, with four in ten (42%) indicating they never do this.
These are findings from an Ipsos survey conducted between April 2 and 9, 2015 on behalf of the Canadian Dermatology Association. A sample of n=1,064 Canadians age 16+ from Ipsos' Canadian online panel were interviewed. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the Canadian population age 16+ according to Census data for Canada, and to provide results intended to approximate the sample universe. The precision of Ipsos online surveys is measured using a credibility interval. In this case, the total sample is accurate to within +/-3.4 percentage points had all Canadians in this sample universe been surveyed. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error.
For more information on this news release, please contact:
Sean Simpson
Vice President
Ipsos Public Affairs
(416) 572-4474
[email protected]
About Ipsos in Canada
Ipsos is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos' marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.
With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,669.5 ($2,218.4 million) in 2014.
Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.
