Ipsos on Consumer Confidence for Small Business Owners: December 2022
Ipsos’ Consumer Confidence metrics for Small Business Owners show Overall Confidence has declined 2 percentage points from last month.
Ipsos tracks consumer confidence of small business owners each month, exploring:
- Personal Confidence: How small business owners feel about their personal finances – both today and for the future.
- Economy Confidence: How small business owners feel about the broader economic situation in Canada – both today and in the future
- Current Confidence – a combination of how small business owners feel about both their personal finances and the country’s broader economic situation today.
- Future Confidence – a combination of how small business owners feel about both their personal finances and Canada’s broader economic situation in the future
- Overall Confidence reflects all metrics combined.
In-depth and demographic tracking information is also available. Please contact us if you are interested in learning more about our broader Context offer.
