Eight in Ten (77%) Canadians Have Wanted to Be Their Own Boss

Flexible Work/Life Balance Tops Reasons for Wanting to Work for Themselves

Toronto, ON - Eight in ten (77%) Canadians say that at some point they've wanted to be their own boss, according to a new Ipsos poll conducted on behalf of GoDaddy. Among those who say they've wanted to be their own boss, the reasons include to allow flexibility in their work/life (61%), to work when they want, how they want, and where they want (55%), to make a better living by earning more (50%), so that they could pursue other passions like spending time with family or training for a race (31%), to build a business legacy (23%) or some other reason (10%).

Moreover, eight in ten (79%) Canadians think they would be more productive and motivated if they pursued a venture that would help them lead the life they want.

When asked what the ideal age is for someone to start a business, the average age Canadians offered was 29 years old. In fact, a majority (64%) said it is ideal to start a business while in your twenties, suggesting that most feel it's best to get an early start.

These are some of the findings of an Ipsos poll conducted between September 21 to 26, 2016, on behalf of GoDaddy. For this survey, a sample of 1,002Canadians from Ipsos' online panel was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/ - 3.5 percentage points, 19 times out of 20, had all Canadian adults been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.


For more information on this news release, please contact:


Sean Simpson
Vice President
(416) 324-2002
Ipsos Public Affairs

About Ipsos

Ipsos ranks third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi-specialist positioning-- Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery. Ipsos has been listed on the Paris Stock Exchange since 1999. www.ipsos.com

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