Over Two-Thirds (68%) Of Canadians Support Stricter Emission Standards for Alberta

Calgary, AB - A new Ipsos Reid survey conducted on behalf of CanWest/Global Television shows that over two thirds (68%) of Canadians support the view that as Canada's largest producer of oil and gas, Alberta should be subjected to stricter emission standards even if it means a significant increase to the cost of producing oil and gas.

Those from Quebec most strongly support holding Alberta accountable for its industry emissions (86% believe Alberta needs more stringent standards)

• Nearly three quarters (74%) of Atlantic Canadians support new emission standards for Alberta despite potential for increased cost
• Not surprisingly, Albertans were least likely to support any stricter emission standards (51%)
• Women (73%) are more likely than men (64%) to hold this view
• Urban Canadians (69%) are more likely than Rural Canadians (64%) to feel that Alberta should face stricter emissions standards

Question: As you may or may not know, Alberta is the largest producer of oil and gas in the country. In the process of producing oil and gas, Alberta also creates a lot of emissions that have been linked by scientists to global warming. In your view, should Alberta be subjected to stricter emission standards even if it means a significant increase in the cost of producing oil and gas?

These are the findings of an Ipsos Reid survey fielded from February 28th to March 1st, 2007. For the survey, a representative randomly selected sample of 1,000 adult Canadians were interviewed via an on-line survey. With a sample of this size, the aggregate results are considered accurate to within 177 3.1 percentage points, 19 times out of 20, of what they would have been had the entire adult Canadian population been polled. The margin of error will be larger within each sub-grouping of the survey population. These data were weighted to ensure the sample's regional and age/sex composition reflects that of the actual Canadian population according to Census data.

About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

Ipsos
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