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Embracing Mixed Mode Research
Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.
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Ipsos Update - August 2020
Welcome to August’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes features on food, beauty, premium brands, the role of media today and virtual healthcare.
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Why Gen Z thinks we need more immigrants to help Canada bounce back
Gen Z is more likely to insist that Canada is going to need many more new immigrants.
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Ipsos Update - May 2020
Welcome to May’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. It includes an overview of our work on coronavirus to date as well as reports on topics including climate change, corporate reputation, mobile surveys, and our changing media habits.
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Gen Z and the Covid-19 Economy
In this article we explore how Gen Zers are managing the financial and economical impact of Covid.
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2020 Outlook: It’s About (More Than) the Economy
Context is everything. So how did Ipsos Context (a data-driven advisory service) predictions for 2019 match up with the year’s events? What’s ahead for 2020?
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Pressure to stay thin: How do we feel about body image around the world?
Three in five people across 29 countries say eating well is more important than being thin.
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World’s heating up at record levels – but we’re doubtful or behind on policy action
Only four in 10 people think countries are doing enough on climate change.
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Project Understanding: The Global Refugee Crisis
In this special report, Ipsos contributes to building a better global understanding of the benefits of welcoming refugees.
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Public Perspectives: Attitudes Toward Ageing Don’t Paint a Rosy Picture
Canadians’ attitudes towards ageing implicates all consumer touchpoints, including media and advertising. See how.