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Ipsos Global Trends 9th Edition
Global optimism has taken a hit in 2025 with a 7-point drop in citizens around the world feeling optimistic about themselves and about their community.
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Widespread nostalgia for the old days, with many saying things were better back in 1975
Is life getting better? In a new 30-country Global Advisor survey, Ipsos asks the public to assess how life is in 2025 compared to their perceptions of life in 1975.
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Women Want Safe Spaces To Ask Questions About Their Finances
Confidence in Managing Finances Highest Among Older Adults
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From Obligation to Opportunity
Learn more about the three steps to ensuring sustainability drives growth.
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Canadian Parents Worried about their Kids’ Financial Future
But Most are Taking Passive Approach to Discussing Finances with their Children
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Canadians Prioritize Cost of Living for Federal Budget
Everyday Expenses, Tax Relief, and Government Spending Top Concerns Ahead of Federal Budget
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Canadians Opposed to Deficit Spending, Though Seen as Justified for Healthcare, Housing
Many Canadians See Targeted Deficit Spending as Acceptable for Healthcare, Housing, and Infrastructure Despite Overall Concerns.
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61% of Canadians Say Cost of Living Is Worsening Because of Government Spending
Inflation, tariffs, and federal policies cited as top factors driving higher living costs.
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64% of Canadians Want Foreign Sales of Resources Blocked
Majority of Canadians Say Government Should Block Sale of Natural Resource Companies to Foreign Buyers
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The Next Big Thing: Exploring the EDGE for High Growth Opportunities
Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.